An Ad Maestro’s Greatest Hits
… And a Miss
Client: Summer’s Eve
Campaign: Hail to the V
Year launched: 2011
Conceit: Talking hands of different ethnicities stand in as attitude-filled vaginas, who demand some TLC.
Unintended consequence: The Web videos were pulled after a week, but not before pissed off bloggers accused the ads of being not just sexist but racist as well.
The bright side: The tagline, “Hail to the V,” lives on in less anatomically suggestive ads.
— Caitlin Berens