An Ad Maestro’s Greatest Hits

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More For Less

Client: The Home Depot
Campaign: More Saving. More Doing.
Year launched: 2009
Conceit: Home improvement ads that appealed to the budgeting market’s desire to do more while spending less.
Bragging rights: The Richards Group beat out Omnicom Group’s GSD&M ad agency in Texas and WPP Group’s JWT in NY for the $580 million account.