An Ad Maestro’s Greatest Hits

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Cows On A Mission

Client: Chick-fil-A
Campaign: Eat Mor Chikin
Year launched: 1995
ROI: Sales increase from about $500 million to over $3 billion since the launch of the campaign.
Conceit: Cows are on a clandestine ad campaign to wean people from beef.
Claim to fame: There’s a tab dedicated to the bovines on Chick-fil-A’s page, and they also have their own humorous site, eatmorchikin.com, also made by The Richards Group.