An Ad Maestro’s Greatest Hits

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Going to the Dogs

Client: Georgia Power
Campaign: Sniff Out Savings
Year launched: 2009
Conceit: A fictitious trainer has taught dogs to detect energy savings around your home.
ROI: Since the launch of the campaign, more than 20,000 customers have sought energy audits online.
Bragging rights: "Sniff Out Savings" won Best Overall Campaign in the 2011 E Source Utility Ad Awards Contest.