Start-up Secrets: Tips from America's Coolest Young Entrepreneurs

Dominick Santise
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Simplify Your Mission

"I would encourage other entrepreneurs to spend a lot of time boiling down what their business is, what it does, and what it represents. If you nail down a 60- to 90-second synopsis, that will pay a lot of dividends throughout the life of your business."

-- Eric Koger, ModCloth