Start-up Secrets: Tips from America's Coolest Young Entrepreneurs

Dominick Santise
4 of 16

Exceed Expectations

"We knew we only had one shot at this, so there was nothing throughout our start-up that we didn't purposely over-deliver on -- from the way we pitched our distributors and investors to the way we rolled out in the market. If you always over-deliver, it is going to draw attention and you will likely be successful."

-- Jeff Avallon, IdeaPaint