The Worst Company Names of All Time

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"Bookgoo, which is a site that allows you to highlight Web pages, sounds like something nasty that would make the pages of a dirty old library book stick together," says Christopher Johnson, a Seattle-based naming expert, who runs The Name Inspector (www.thenameinspector.com) blog. "The way the pronunciation gets 'stuck' between the k and g sounds strengthens this unfortunate association."