The Worst Company Names of All Time

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"It's not clear how to pronounce this name, but the most likely pronunciation is identical to the word "incubi", the plural of "incubus," the name for a demon from Medieval folklore that rapes women in their sleep," Johnson says of the online inventor community. "Have we learned nothing from the Reebok Incubus fiasco?" [In the 1990s, Reebok came out with a women's running shoe called Incubus.]