5 Businesses That Turn Customers into Designers

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Shoes of Prey

This e-commerce website lets customers design shoes from heel to toe. On the site, customers can choose from a selection of 16 basic shoe styles, 150 materials in various colors, and a variety of options for the toe, sole, heel, accents, and other variables. The shoes, which range from $129 to $199, are then handmade in a factory in China and delivered to customers in four weeks. Shoes of Prey, which is based in Sydney, Australia, has sold roughly 20,000 pairs of shoes since it launched in 2009.