4 Tips on Managing a Virtual Workforce

Joe Pugliese
2 of 5

1. Trust Your Employees

Graham Hill Founder, TreeHugger

"There's a lot of pressure to have an office, but if you can trust your employees and if you don't have a lot of physical stuff like prototypes, then it's a great model. You're going to save a bunch of money on real estate, and it's going to be good for the environment, because you're not commuting, and you're not using an office. You can also live anywhere in the world. I conceived of TreeHugger while I was living in New York, but I fell in love with a Spanish girl and ended up founding the company in her apartment in Barcelona. It was all contractors for the first two and a half years. Writers were paid per post, with bonuses based on traffic. Every two weeks, they'd send me an invoice, and I'd pay them with PayPal. While I ran the company, I lived in India, Argentina, and Thailand. I'd get my laptop set up with an Internet connection and sublet a furnished apartment. I didn't have a lot of friends in these cities, so I'd get a lot of work done. I was a total workaholic, but then I'd get to go out for lunch in Bangkok. I could have just stayed in New York, and maybe it would have been even more successful, but I wouldn't have had such an interesting experience."