Top 10 Mistakes Entrepreneurs Make When Writing a Business Plan

John W Taylor
10 of 11

Taking Too Many Perspectives Into Account

...Do not go so overboard in anticipating lines of questioning or identifying possible flaws in your thinking that a reader will have a hard time following the narrative thread. Make sure you address some likely investor objections, but balance the desire to be clear-eyed with the overall objective, which is to make a persuasive pitch.