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3M (Minnesota Mining and Manufacturing Co.): Short and Sweet
When it came to finding a simple company name, the Minnesota Mining and Manufacturing Company had its hands full. Founded in 1902 by five entrepreneurs in Two Harbors, Minnesota, the company wanted to be innovative, but the name sounded robotic and dull. The founders eventually discovered the company's nickname 3M was the solution. The simple name now matches its innovative products like Post-It notes and Scotch tape. Abbreviations and acronyms are the perfect remedy for long and challenging names.