Top 9 Company Names

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Apple: Challenging Perceptions

When Steve Jobs wanted to create a new line of personal computers in the 70s, computers were considered foreign and inaccessible. So when it came to the company name, Jobs searched for a friendly, inviting name to attract everyday people. Co-founder Steve Wozniak supposes the name Apple was inspired by Jobs's stay at an Oregon commune, which was completely surrounded by apple trees. But however the inspiration came to him, Jobs made Apple into a leader in consumer electronics innovations, with the iPod, iPhone, and iPad devices attracting computer and noncomputer types alike.