Top 9 Company Names
BAPE: Thoughtfulness Counts
Company names with substance can help to define the brand's identity. BAPE, a cult clothing company founded in 1993 by music producer/DJ Tomoaki "Nigo" Nagao, stands for "A Bathing Ape." The name is derived from an old Japanese saying, "A bathing ape in lukewarm water," which refers to overindulgence. It was the perfect concept for the company, which targets the egotistical and overconfident youth. In other words, when you think of names consider who your products will be serving.