Top 9 Company Names

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Kodak: The Power of "K"

George Eastman, the founder of Kodak—both the camera and the company—loved the letter "K." Before arriving at the name "Kodak" in 1892, Eastman tested several combinations of words starting and ending with "K." Eastman believed the right name would be memorable, would not resemble anything else, and could not be mispronounced. However, above all else, it must have the letter "K" because he believed in the letter's punch and effectiveness. Kodak has endured over 100 years, having thoroughly ingrained itself in the world of photography and popular culture.