Top 9 Company Names

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Nike: Just Outsource It

In 1971, Bill Bowerman and Philip Knight, the founders of Blue Ribbon Sports, were set to launch a new line of soccer shoes branded with a design by Carolyn Davidson, called the swoosh. The new shoe line would embrace the spirit of victory, so the marketing minds behind BRS consulted Greek mythology to find their muse: Nike, the Winged Goddess of Victory. The name was so good that in 1978, Blue Ribbon Sports officially changed its name to Nike, Inc.