Top 9 Company Names

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Häagen-Dazs: Expand the Dictionary

How can you ensure your company's name will never be replicated? Make it up! That's what ice cream makers Reuben and Rose Mattus did in 1961, when they founded their ice cream store Häagen-Dazs in New York. Though the name sounds exotic, the owners will tell you the name doesn't actually mean anything. The Bronx-natives realized the appeal of foreign-sounding names.