The Ups and Downs of Year One

Flickr; Willy D
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Our Persistence Finally Paid Off

"We called Dick's Sporting Goods almost every day for a year until we got a voice on the other line. They took a chance and hired us to do a $6,000 marketing campaign. It cost us $18,000 so we lost a bunch of money, but it was the start of a great relationship."

Chris Mason,

Branding Brand No. 334