What Makes a Great Salesperson?

selena cuffe - heritage link brands
Erin Patrice O’Brien
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Passion for the Product

"I look for passion for the product—and I don’t think that’s something that you can fake," says Selena Cuffe who, with her husband Khary, runs Heritage Link Brands. The Los Angeles, California business imports wine made by locally-owned vineyards in Africa. "As a salesperson, you are up against a lot of no's, a lot of reasons people can’t take the product, and you have to convince them. You can’t do that in a slimy way. You can’t fulfill that need if it’s just about the money or meeting the numbers. Passion is what creates the ability to meet your customers’ needs on the scene and get the sale."