What Makes a Great Salesperson?

threadless - user innovation
Ben Baker
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Being Trusted by the Customer

Jake Nickell, founder, and Jeffrey Kalmikoff, chief creative officer, are the corporate directors of Threadless, but it would be fair to say the customers are running the show. This T-shirt company is at the forefront of user innovation--a fancy term that means the site’s visitors submit shirt designs, community members vote on them, and Threadless produces and sells the winning entries. Who, in their view, is the ideal salesperson for their kind of company? "Somebody’s best friend," says Nickell. He's not kidding. "In a community-based business, people learn about you from their friends, not from a salesperson or an advertisement," Kalmikoff says.