What Makes a Great Salesperson?
Bottom Line: Can They Get the Order?
Fred Franzia doesn’t believe in complicating either wine or business. Forget romance: the founder of the Bronco Wine Company and the creator of "Two Buck Chuck" hopes to offer his customers decent wine at a bargain price. "Number one is, can they get the order and collect the money? Number two is product knowledge and the ability to talk about it in terms that translate to normal people. People have a tendency to create too much mystery around wine."