In Memorium: Entrepreneurs Who Died in 2009

Steve Bernard –– founder Cape Cod Potato Chips
Cheryl Richards
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Steve Bernard, Founder of Cape Cod Potato Chips

With the idea of offering healthier foods made with little processing, Bernard established Cape Cod Potato Chips in 1980 in an 800-square-foot storefront in Hyannis, Massachusetts. To prepare, he bought an industrial potato slicer for $3,000 and enrolled in a week-long course on potato chip making at Martin's Potato Chips in Thomasville, Pennsylvania. The brand took off, in part because of its exposure to summer tourists who first discovered the snack food on the Cape. Bernard sold the company, bought it back, and sold it again before starting a new venture—Late July, another snack company—with his daughter, in 2001.