10 Steps to Zappos's Success

Tony Hsieh, Zappos, Amazon
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Zappos Lands Venture Capital

With sales up to $184 million, Zappos persuades Sequoia Capital to invest $20 million in October 2004. The firm, which has backed a roster of web all-stars including Google, PayPal, LinkedIn, and YouTube, would, Hsieh says, eventually pressure him to curtail Zappos' commitment to its idiosyncratic culture in order to improve the company's overall financial performance.