10 Steps to Zappos's Success

Tony Hsieh, Zappos, Amazon
Jake Chessum / Art + Commerce
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A Buyout Offer is Rejected

In August 2005, Amazon chairman and CEO Jeff Bezos flies to Las Vegas and offers to buy Zappos, which now has sales of $370 million. Hsieh says no. "I felt like we were just getting started," Hsieh says. "If we sold, we'd probably be folded into their operations, and our brand and culture would be at risk of disappearing."