10 Steps to Zappos's Success

Tony Hsieh, Zappos, Amazon
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A Key Meeting Takes Place

In April 2009, Hsieh meets Bezos in Seattle. The Amazon founder says he is willing to let Zappos operate independently. Negotiations ensue. What changed over the intervening two years? "It seemed clear that Amazon had come to appreciate our company culture as well as our strong sales," Hsieh says.