Yes, I realize that there is something post-modern about blogging about blogging. But here goes. Matt Fogel wrote about businesses that use blogging as a marketing technique in the May issue of Inc. But commercial blogging does raise some issues as the Sacremento Bee recently found out. The paper received many complaints from readers after it was disclosed that its blog was actually edited. The point of blogs, readers said, was authentic, unfettered commentary. But ask yourself this, how freely would you let employees sound off on your site?
Last updated: Sep 29, 2003
MIKE HOFMAN was previously editor of Inc.com and a deputy editor at Inc. magazine, which he joined in 1996. The site was nominated for a National Magazine Award for Digital Media in 2010, and was named the best business website by Folio Magazine. In 2006, Hofman was part of a team of writers nominated for a Webby Award for best business blog. He lives in New York City. @mikehofman