What's a baseball fan to think of the Florida Marlins ? The 11-year-old team is at the doorstep of a second World Series (in Chicago, this fact has people howling at the moon) and yet, most serious sports fans are still somewhat disgusted by the way the team bought up and then dropped talent when it won back in 1997. But is that really a terrible way to run a business? Inc. explored the mindset behind the Marlins in this 1998 essay.