So now the folks who own the rights to Napster are are bringing it back as a pay service akin to iTunes. Fromt he perspective of branding however, I think this may be problematic. With the recording industry suing individual file sharers, I wonder if first-time online music buyers won't stay away from Napster, simply because, at one time, it was deemed to be operating illegally.
Last updated: Oct 9, 2003
MIKE HOFMAN was previously editor of Inc.com and a deputy editor at Inc. magazine, which he joined in 1996. The site was nominated for a National Magazine Award for Digital Media in 2010, and was named the best business website by Folio Magazine. In 2006, Hofman was part of a team of writers nominated for a Webby Award for best business blog. He lives in New York City. @mikehofman