A Fresh Inc. reader and professional speech coach was recently asked by a client how the effectiveness of his upcoming communication training with one of the company's executives could be measured. Traditional ROI models don't really apply, as it's hard to put a monetary value on improved self-confidence and increased credibility. Certain models as suggested by Dr. Jack Phillips, he notes, might be effective, but he wonders if there are other models out there that might help him measure the value of his somewhat "intangible" services. Any ideas?
In a cursory search via Google this AM, I did uncover a few interesting resources and viewpoints.
Measuring Training ROI and Impact, an article written in 1999, which discusses Donald Kirkpatrick's widely used approach, though it was first developed in 1959, while he was a professor of marketing at the University of Wisconsin. It offers four levels of evaluation that can help trainers measure ROI.