You don't need to be a genius to find innovative solutions to everyday problems. The authors of "Why Not?" look at how finding a better way of doing things often solves problems we didn't realize needed solving. The book excerpt on HBS's Working Knowledge this week cites a number of examples where ordinary people translated existing solutions to find new applications, including two guys who took the idea of green-glowing cyalume light sticks and eventually came up with the Spinbrush, now the U.S.'s top selling toothbrush. (Strange, but true.)

The entrepreneurial annals are filled with these stories, the tales of business owners and inventors who took existing ideas and found new, and sometimes even strange, applications for them. Inc. writer Tahl Raz discovered a company devoted to taking the mundane and making it extraordinary by finding new and exciting applications for it. Has your company taken the same path?