File this under 'You read it here first': Soccer Moms and Nascar Dads are out as the hot swing voter. Women entrepreneurs are in. So reports the Washington Post in a political column today, noting that two pollstersóone Democrat and one Republicanówere releasing a survey that suggested that the votes of women business owners could decide the '04 election.
Inc. actually picked up on party interest in women business owners as a bloc back in 2000, when both Al Gore and George W. Bush scheduled high profile events at women-owned companies just days before the chad-scattering Election Day.
Fond reporting memory: watching the returns in Ohio with entrepreneur Carol Lathem, a Bush supporter, and her employees. What a long night that was!
Last updated: Dec 10, 2003
MIKE HOFMAN was previously editor of Inc.com and a deputy editor at Inc. magazine, which he joined in 1996. The site was nominated for a National Magazine Award for Digital Media in 2010, and was named the best business website by Folio Magazine. In 2006, Hofman was part of a team of writers nominated for a Webby Award for best business blog. He lives in New York City. @mikehofman