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Primarily due to the pervasiveness of the Atkins diet, egg prices have reached a 20-year high, the Associated Press reported yesterday. But as reporter Michelle Leder discovered, the Atkins brand is about more than steak and eggs. For more about how Atkins Nutritionals is reforming the brand after the recent passing of founder Dr. Robert Atkins, read her story, "Is the Atkins Brand Toast?" in the December issue of Inc.

Last updated: Dec 11, 2003




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