From the Reporters
Carole Matthews

Googlewashing

 

Seems that all of this webblogging isn't doing much for Google. Apparently, terms that are bandied about in webblogs tend to show up higher in the ranks than the document from which the term was originally derived. This "googlewashing," as described by Danny Sullivan in a ClickZ article today, makes it much more difficult to find a legitimate site for a term since the most relevant sites seem to be pushed to the bottom of the pile.

Honestly, I can't remember the last time I found the most relevant site for a term on page one of a Google search. I've had to increasingly dive into at least page two if not deeper before finding something of real substance. Have you had the same problems? What search engines do you use?