Not in the Real World

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A Fresh Inc. reader ventures to comment in the The Donald, Episode 2 webblog that the girls' winning proposal would be a huge waste of money on advertising.

Reader Keith Price offers these six expensive mistakes the "Winning" team made, including:

1. Too much shock value; too little substance.
2. No mention of the benefits of Marquis Jet.
3. No differentiation between Marquis and an ordinary plan ride.
4. Nothing defining the service's ideal customers.
5. No way of knowing what was being offered based on the ads.
6. No call to action.

Last updated: Jan 21, 2004




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