If you want to make a good first impression, then you have to have a good business name, suggests columnist Jeff Wuorio in a bCentral column today, 'Oedipus Wrecks' and other business names to avoid. Put simply, new business owners should resist the temptation to be cute and catchy. Instead, owners should be direct in their purpose, choosing names that can attract customers and easily explain their products or services.

A few pointers from the article on naming your business:

* Don't make up a name. Huge corporations can do this; small companies looking to gain marketshare can't.

* Avoid forced alliteration. And watch out for puns.

* Don't name your business just to get good standing in the Yellow Pages. Think AAA.

* Keep it short.