McHealth Nuts

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McDonald's had decided not to live off the fat of the land, or at least to scale it down some. The fast food behemoth is phasing out the heart-stopping value of its "Super Size" french fries and sodas.

Ostensibly its out to combat America's growing obesity concern, but one wonders if Ray Kroc wouldn't roll over in his deep fat fryer if he knew the menu is going heavy on the salads and yogurt parfaits. Is healthy fare the reason to hit the McDonald's drive-thru? It may sound corporately altruistic, but nobody toiling under the Golden Arches makes a move without a stack of market research and a super-sized amount of managerial approval (although they would be hard-pressed to explain the faux-ny hip-hop "I'm Lovin' It"campaign or the now-you-see-it-now-you-don't gastric monstrosity that is the McRib).

So exactly what is Ronald up to? Doesn't McDonald's core competency revolve around all-beef patties, special sauce and a 1/2-pound carton of fries? Ironically, McDonald's conducted an internal study that seems to show that service is the lowest rated aspect of its business, so maybe worrying about the fat count in the menu items is short-sighted, although the longer people live, the more filet-o-fishes they can consume.

Other McDonald's related questions I've been wrestling with: Is Mayor McCheese a Democrat or a Republican? Does Officer Big Mac carry a gun? How many Quarter Pounders would Hamburglar have to abscond with before it would be considered a felony? What ever happened to the McDLT?

From a business standpoint, is this a good move by the Golden Arches? The idea of trying to turn McDonald's into the healthy alternative...does that make you Grimace?