I read in the New York Times today that Con Agra is coming out with a new line of frozen dinners that take up to 10 hours to cook. The company is hoping its Crock Pot Classics will appeal to busy parents who want to give their families home-cooked meals without all the work. To me, it sounds like a gamble. Then again, I don't know anyone who owns a crock pot besides my grandmother. Do you think there's an audience for a product like this? What would you do if you were head of Con Agra?
PRINT THIS ARTICLE