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Small Businesses Not on Google
 

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In his most recent column in the Marketing Resource Center, Adam Hanft notes that small businesses have let certain guerrilla marketing tactics become the province of big companies. Search targeting, he notes, could still be better used by small businesses, who seem to have yielded to the bigger companies when it comes to using this relatively inexpensive, efficient advertising strategy. Adam's column offers tips on how such companies could be using it better to their advantage.

Last updated: Aug 30, 2004




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