Passions run high when it comes to politics, and this year's presidential race stands to be especially heated. However, as the New York Times reports today in its story, "Advertisers Join the '04 Campaign," despite the risk of appearing to embrace a particular candidate, more companies are playing up the election theme in their campaigns. They are also launching these campaigns even earlier than in previous elections. And while, according to the article, Americans are more interested in this election than they have been in a while, perhaps saturating the public with both campaign ads and advertising relating to the election and campaigns could wear on nerves of consumers by the time the election actually rolls around. On the other hand, in the midst of so many serious issues, the public might welcome a little light-hearted poking at the race. What would you do if you were running an ad campaign now? Would you try a political ad?