Newspapers Need Reinvention
For years now, the newspaper industry has been virtually paralyzed as it has watched its readership age and younger consumers turn to other media.
While they've made a few feeble gestures, for the most part, newspapers have seemed to accept this geriatricizing as inevitable. The argument: younger readers were brought up on television and aren't programmed to consume their news in printed form.
Nonsense. There is ample evidence that younger consumers are readers. As far as men are concerned, witness, for example, the explosion and success of gaming magazines. Or, the rapid acceptance of Conde Nast's —Cargo.— Young women are flocking to —In Style—, —Lucky— and others.
Newspapers simply haven't created the kind of editorial that is compelling to a younger demographic:
(NOTE: Adam Hanft writes "No One Asked Me, But" as often as a corrective idea strikes him, roughly once a week, and he will be responding to bloggers as soon as humanly possible.)
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