Last year saw a big increase in weblog usage, according to information released by the Pew Internet & American Life Project. In November, two surveys by Pew revealed 8 million Americans have created blogs, and that blog readership jumped 58% in 2004. However, even though 27% of Internet users read blogs, another 62% still don't know what they are.
It's clear that weblogs and their usage are on the rise, making them an increasingly effective way to reach customers and potential clients for little to no money at all. Does your company have one? Do you have plans to establish one in 2005?