My vote would have to go to the Organic Trade Association. Surprised? Yes, I know, I used to think the Whole Foods crowd was mostly humor deprived--lots of angry people with dreads passing judgment over the contents of my shopping cart. But then I saw this movie , and what can I say? I love anthroporphic vegetables. This is so much cooler than the "Other White Meat" campaign. So props to the Organic Trade Association.