Inc. 500 Countdown: VitalSmarts

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Location: Provo, Utah
Three-Year Growth: 432%
2004 Revenue: $8 million
Employees: 31
Founded: 1990
What it does: Management consulting and training. Why it's growing: Back in 2001, CEO Al Switzler and his three partners decided to promote their business by writing a bestseller. Which is exactly what they did. Crucial Conversations: Tools for Talking When Stakes Are High landed on The New York Times business bestseller list and was followed by a sequel. "Those two books are now in 17 languages," says Switzler, and they serve as the basis for training materials that VitalSmarts sells through resellers around the world.

Inc.com is counting down to the unveiling of Inc. magazine's Inc. 500 list with a profile a day of one of this year's honorees. See other honorees in the Inc. 500 Countdown archive, and discover new winners each business day until Oct. 19, when we reveal this year's number one company.

Last updated: Oct 13, 2005




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