It seems entrepreneurs these days are going back to college. Not to get an education, but to launch businesses on their old stomping grounds. An article in yesterday's Star-Telegram showcases a few entrepreneurs who have found college towns, and frequently the ones they hail from, fertile ground for starting their businesses.
What's so attractive about starting up in a college town? Educated young workers; lower operating costs (in most cases); and familiarity with the area, its culture and community, for starters. Furthermore, the article points out that the customer base in college towns is more consistent, and notes that small businesses in State College, Penn., where Penn State is located, generally haven't felt recessions as much as other parts of the country.
On these terms, going back to college doesn't sound so crazy after all.
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