An ABC News story this morning notes that for some shoppers discovering new things on store shelves taps into the brain's pleasure centers. The shoppers receive a little shot of the pleasurable brain chemical dopamine when they "go in pursuit of something new and exciting" according to the story. Once the item is found, the thrill of "the perfect kill" takes over.

The story offers advice to shoppers on how to keep holiday shopping under control, but if you're a retailer, it could influence how you display and present new items. If new items have this affect on shoppers, then making them front and center could help retailers capitalize on these happy holiday hunters.