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Selling Holiday Cheer

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From toilet paper with pictures of Santa on it to Ziploc bags with penguin graphics, manufacturers are putting holiday cheer into mundane products at an increasing rate. According to a New York Times article today, the holiday product category continued to expand this year. Products like tissues and paper towels with festive scenes, and pumpkin-spice flavored coffee creamer seem to be inexpensive ways consumers can adorn their homes with symbols of the season, according to the article. The added holiday touch also gains manufacturers extra promotional opportunity by being featured as "seasonal items" in stores.

Looks like throwing a little holiday cheer into just about any type of product could help raise its profile with consumers on that holiday high.

Last updated: Dec 12, 2005




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