When you watch a popular TV program such as The Apprentice (is there an Inc. reader who doesn't watch it?) there is a huge array of small businesses that make it happen behind the scenes, and sometimes even in front of the scenes. In a recent episode, we were one of those out in front.
Movie and TV production companies rely on vendors to supply vital services from construction to transportation. On occasion, they will want these outfits directly involved in the film or show. For a small firm, the experience of being involved pays dividends. Not only do you make money, but you get unprecedented exposure. You learn what goes on behind the scenes to create TV "magic." It also opens the door for future opportunities.