How can a company in an ordinary industry achieve something extraordinary? That's the question that is asked--and answered--in the new book Alpha Dogs: How Your Small Business Can Become a Leader of the Pack.
Donna is a longtime Inc. editor. She adapted a chapter from her book into the magazine's January cover story on Mike's Famous Harley dealership just off of I-95 in Delaware.
For those of you who live in the D.C. area, Donna will be in town next week for a reading and signing. Here are the details:
WHO: Donna Fenn will discuss her book, take audience questions and sign copies of "Alpha Dogs"
WHAT: Special Event for Entrepreneurs and Small Business Owners
WHEN: Monday, January 23 at 7:30 PM
WHERE: Borders, Tysons Corner (8027 Leesburg Pike, Vienna, VA)
PRICE: This event is free, but space is limited and pre-registration is strongly suggested.
DETAILS: Donna Fenn has been writing about entrepreneurs and small business trends in Inc. Magazine for more than 20 years. What does it take for these businesses to achieve spectacular success? How do they become Alpha Dogs, moving ahead of their competitors? Their genius lies not in what they do, but in how they do it, because they're focused on strategy and differentiating themselves in the marketplace. These lessons are explored in Donna's new book, "Alpha Dogs." To pre-register and ensure that you receive a signed copy of Alpha Dogs, along with your Chamber member 20% book discount, call: (703) 556-6451 or Email: firstname.lastname@example.org.
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