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The Death of a Great American Brand


There's an interesting story in today's Washington Post about the recent closure of the business in Connecticut that manufactured the Winchester rifle. The article is essentially an ode to the gun that was made famous in some of the great Western movies. The author, Stephen Hunter, gets so worked up about the end of this particular product's era that his work might as well appear on lovemarks.com.

As an aside, I thought it was pretty remarkable that the writer said, rather cavalierly, who would even notice that this little, 200-person company disappeared except for a few gunlovers like me? It's not surprising to me that a journalist employed by a large public company would dismiss a 200-person company as trivial. But it is surprising that someone based in Washington, D.C. (as I assume Hunter is) would say that. After all, the D.C. area has gone through an enormous change in the last 15 years. It has become one of the most entrepreneurial regions in the country. Because of that, I suspect that more than a few Post readers have come to believe that the civic and even economic value of an average-sized employer can be disproportionately great--and shouldn't be dismissed quite so readily.

Last updated: Jan 20, 2006

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