Is it the biggest online shopping day of the year? The famed Cyber Monday, the Monday after the long Thanksgiving weekend, it turns out, isn't that hot for online business.

A recent survey conducted by Ipsos Insight for MasterCard revealed only 10% of those surveyed said they'd be shopping today. Last year, the busiest online shopping day was December 5, according to MasterCard's worldwide data. Today's story about the topic also notes that found its members had their busiest shopping day of 2005 on December 12.

So if you can't bank on big sales today, what can you do to reap some of those holiday profits? The articles says online retailers are getting a jumpstart with free shipping and promotional Cyber Monday discounts. Offering e-certificates and e-cards boosted sales for many online retailers last year, helping increase last-minute sales and shoppers short on gift ideas.

Regardless of special promotions, you can expect that holiday shoppers will be spending on average $300 online of the $700 they plan to spend this holiday season, according to the MasterCard report. How is your business planning to attract more of those online dollars this season?